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Segments

What is a Segment?

A segment is a group of customers that share similar characteristics. These characteristics are based on your customer data—attributes and events.

updated 1 year ago

How to create a Segment

Learn how to create a Segment

updated 1 year ago

How to create an attribute filter

Here is how to create a filter to match customer's attributes.

updated 1 year ago

How to create an event filter

Learn how to create a filter to match tracked user events.

updated 1 year ago

How to create a message filter

Learn how to create a condition filter based on message statuses and clicked links.

updated 2 years ago

Difference between "matches" and "is" operators

Learn the difference between the text operators – "is" and "matches"

updated 1 year ago

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