How to resend a campaign to users who did not open

You might want to resend a campaign to users who did not open the original campaign. We generally don’t recommend this approach, because the "open" metric is not always reliable.

• Many email clients block open-tracking pixels, so some users who actually opened your email may not be tracked correctly.

• Email security bots can sometimes trigger opens, making it appear that someone opened your message when they didn’t.

As a result, some users may be included or excluded from your resend incorrectly.

If however, it is important you do this, here is how:

1. Create a Segment based on people that are in the list but didn't open the email. 

   1. Go to Customers -> Segments (left navigation menu) -> Create a new Segment. 

   2. Enter a title (e.g Did not open campaign XYZ) and optional description

   3. Add the conditions (see attached video)

      1. "Segment/List...": "User belongs to": "List": type the name of the List and select from the suggested options

      2. Click the "Add Condition" button to add another condition:

      3. "Message": "Status": "Opened": "has not occurred"

      4. Click the "Additional Options" beside the message condition to add a campaign filter:

      5. "Campaign is": type the subject of the campaign and select it from the suggested options.

   4. Save the Segment

2. Wait for a few seconds for the Segment to finish processing and confirm the audience.

3. Duplicate the original campaign — open the campaign and click the "Duplicate" button (top right)

4. Send the newly duplicate to the Segment you just created and Send.